Article of Interest

Has anybody read the book,"The Ultimate Question"? How about heard about net promoter score? In the book, the author talks about business being addicted to bad profits. In his article, "Is the Customer always Right", John Jantsch kind of hits on the same thing. He points out that often times the customer is not right. We in business focus so much on the revenue stream that we don't focus on profitability. We do not do the cost benefit analysis of keeping certain clientele.

Think about it and work smarter not harder. Remember the 80/20 rule.

Thanks,

Bp

New Articles Available

I have just posted a three part series on Consultative Selling at Ezinearticles.com. Please check it out.

Thanks

New Articles

I have just completed a three part article series on Consultative Selling. Once approved the articles we be posted on Ezinearticles.com. Please check them out by searching for me on the site and let me know what you think. There are several other articles there as well. All of them have been published to various ezines. Please provide any feedback you might have to me.

I appreciate it.

Brian

Sincerity is What Matters Most

I read in my local paper today an article in the business section that said that what will close more sales than anything else is sincerity. Customers or prospective customers want to know that you are sincere in what you say. This matters more to the customer than even the accuracy of your proposal. In other words if you provide a proposal in good faith and messed it up, you have not yet ruined your opportunity to close the sale. As long as you are honest and forthright with the customer in a sincere fashion, the researchers have found that people are willing to forgive and still buy from you.

Isn't funny how we are always looking for an angle to get in front of people, yet the most effective way to attract customers is honesty and sincerity. This idea may seem simple and like it is common sense, but so many things in business we overlook. Sometimes we just need somebody to pull our hand back from our face so what is right in front of us will come into focus.

As you go about your week this week, remember to take an interest in the people that you are trying to serve with your product or service. Think of them not just as a sale, but as real live people. Be sincere and treat them like human beings, not like some lab subject that you are testing your latest lines on.

Have a great week and remember to Love Thy Customers.